With more than 1 million dollars spent in R&D, Brandon’s software company wasn’t keen on paying an outside firm to develop its new product’s site. The product manager, however, was adamant that the company outsource.

“The last thing we want to do is risk our huge investment,” the product manager reasoned. “Not only could our developers overcomplicate things, but they could very well neglect key features such as search engine optimization and usability, either of which would be disastrous to a successful product launch.”

While the developers certainly excelled at building complex Web-based applications, a simple HTML-only Web site wasn’t quite their forte. The software company hired an interactive marketing firm to build a new site.

Blank Pages

After a few months, the marketing firm delivered the new site. All told, it looked pretty good: The site shared the look and feel of the company’s existing Web site, but with its own unique color and layout. In addition, the copy that marketing developed was nicely presented around screenshots of the product.

Brandon decided to peek behind the scenes to see how the marketing company put the page together. When he viewed the page’s source code, he was surprised to see a mere 128 bytes of HTML.

<html>
<head>
<